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John Cummuta, The Wealth Machine - CD7
Audio CD
Disk ID: 534515
Disk length: 1h 7m 55s (9 Tracks)
Original Release Date: Unknown
Label: Unknown
View all albums by John Cummuta...
1. Keeping your sales letter personal | 11:04 |
2. Developing your USP | 3:55 |
3. Selling benefits, not features/ the offer | 5:52 |
4. Layout, design, headlines, postscripts, copywriting | 13:35 |
5. Editing and rewriting | 6:27 |
6. Positioning, deadlines, objectives | 3:42 |
7. Jargon, humor, repetition and style | 7:17 |
8. Telemarketing | 7:51 |
9. In-house telemarketing vs. outside services, lists and other tips | 8:06 |
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