Jay Abraham, Your Secret Wealth (Disc 4) - 1h 5m 53s

Tracks & Durations

1. Your unique selling proposition	4:04
2. The process for establishing your USP	4:15
3. Getting people to appreciate your uniqueness	5:30
4. If you don't have a USP	2:14
5. Using your personal asset list to get to your USP	3:39
6. Five steps to communicate your USP	9:00
7. Realize that people need inducement	5:06
8. Risk Reversal	10:00
9. Guarantees	7:55
10. Referrals	11:44
11. A four step system for gaining referrals	2:18

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